The 3rd Standard
"The 3rd Standard" is a sophisticated yet relaxed book club brand designed for women who enjoy good books, great wine, and meaningful conversations. The club aims to cultivate an atmosphere that is both elegant and warm, perfect for members to unwind, connect, and indulge in the art of reading.
The club’s aesthetic is anchored in a refined color palette of black, cream, and red. The red accents served as signatures and stamps create a sense of exclusivity. Sketchy-style illustrations of flowers, books, and a candle add a charming and timeless feel, balancing elegance with a touch of vintage allure.